‘Hello Glenhuntly’ was inspired by connecting fashion and typography. It symbolises reconnecting with communication and interaction. Moving on from the digital world. Look up from your phone and simply say hello.
I have always wanted to create a typographic dress using my refined applique skills.
Jody describes some of her processes below:
We wanted to say “hello” to the community. Diego designed the wooden lettering which was machine cut from ply.
For the outfits, we selected a font that would translate well into the fabric.
The lettering was created from a red silk bias binding over a white silk base.
Placement and font size was planned before it was stitched onto a tear away template
The number 7 was placed on the bodice as it looked a bit like a tie.
I wrapped the ply wood cut out ‘Hello’ in fabric to help support the fine lettering and add texture.
The ‘Glen Huntly’ letters were cut from thick blocks of MDF so they could stand in the window on a shelf.
Each letter was machine carved with 2mm grooves to define the details of the font. The outline of the carving made it easier for me to paint.
Each letter was sanded, undercoated and the contrasting detail masked before painting the red top coat.
The lettering took quite a few days to paint. I won’t ever give up sewing…. but I do love to paint.
Dim warm mood lighting was added to the scene.
‘Hello’ was suspended from the ceiling before we placed the all the other props in the window.
Typeface – Karma by Joana Correia.
I spent time thinking about how to combine letterforms and Jodys dresses and came up with this.
Copyright Jody Kahlon 2021
Art Direction: Diego De Nicola
Web Dev and UX: Diego De Nicola
Photography: Diego De Nicola
Copy: Suzie Grant, Domi Córdoba
Photoshoot Styling: Petrina Turner Design